Luxury goods industry Porter's five forces model Essay

Luxury goods industry Porter's five forces model - Essay Example The Social Media has empowered consumers in all industries, including in the luxury goods industry; because of the feeling that they can secure the support of many other people in regard to their rights, as consumers, customers in the luxury brand industry have become more powerful to influence the industry’s strategies (Deloitte 2014) – H Since 2012 an important trend has appeared in the luxury goods industry: emphasis is given to ‘fine jewellery’ (Luxury Society 2012, par.13) and not on ‘seasonal accessories’ (Luxury Society 2012, par.13). Louis Vuitton has been the luxury brand that first supported this trend; Richemont Group, the owner of popular brands such as Cartier, had followed (Luxury Society 2012) - L Popular luxury brands have taken action against those who try to develop cheap substitutes of their products; for example, in a relevant lawsuit the courts ordered the owners of a series of websites that have developed such activity to pay an amount of $100 million to Hermes (Luxury Society 2012) - L In any case luxury products are, by their nature, related to costly materials; the high cost of these products prevents those who would like to create substitute products of low price (Luxury Society 2012) - L a) continuous turbulences in markets worldwide; downturns in the performance of markets have been proved as able to affect the buying power of the industry’s customers (Paton and Sanderson 2014); only the brands that can secure high quality, innovation and uniqueness of their products are able to secure their market position - H The rate of development of the luxury goods industry is satisfactory but unstable; the strong turbulences in the international market are considered as the key reason for this phenomenon. The industry’s high instability would discourage new entrants to enter in the luxury

Dolphins Research Paper Example | Topics and Well Written Essays - 1500 words

Dolphins - Research Paper Example Finally I will attempt a self- analysis of my writing development, research ability and improvement overall as a writer and researcher. As a result of the last three projects and the content of Writ1133 I’m much more comfortable with my knowledge and ease of use with the various perspectives of research and methodology. I have developed my own writing style and individual preferences for the type of research and perspective I prefer. The first assignment started with the selection of an animal that we wanted to continue to study through the next three projects. I chose the dolphin aware of the many resources available and extensive scientific studies done on their many communication abilities and already having an interest in the dolphin. The assignment then consisted of reviewing science or scientific perspective by locating scholarly journals or publications written in more technical language. I was then to abstract pertinent, interesting and related information and write this in an easy to understand way for my intended audience, which at this time being class mates. It was important to use non-technical and expert writing for this assignment. I was to define my target audience and how I might use pathos to reach and grab their attention and also decide how to appeal to their values. The second project was to use five sources and create a literature review using an ‘artifact’ of something that contained the dolphin. Ideas or/and themes were to be represented and I was to create an analysis of the dolphins role in the text I selected. This project was to use a humanistic perspective and analysis was to be supported with evidence from the text and from research. Some possible questions to answer were how the animal is represented and also why is the animal being represented in the artifact? Project three focused on